Major League Fishing and FLW Unify as One Brand
To further elevate the sport of tournament bass fishing and align multiple circuits as one company, Major League Fishing announced today its unification with FLW as one brand.
Frequently Asked Questions
What is changing?
Very little! The same trusted FLW that fans and anglers have grown to know and love will largely remain the same, it will now simply be referred to as Major League Fishing. To distinguish between the competition formats, the five-biggest-fish tournament circuits will operate as the Major League Fishing BIG5. The tournament circuits and their names will remain the same. The same tournament directors will be conducting the events. The same, friendly customer-service staff in Kentucky will remain.
The main change for fans and anglers will be a redesigned, user-friendly website. The new website that builds on the existing sites, streamlines tournament entry, provides cutting-edge gear and tactics advice, and better highlights participating anglers is set to be unveiled in early 2021.
What will happen to the formats?
The Major League Fishing BIG5 circuits will all remain the same five-biggest-fish competition format. The only event that will be fished using the MLF catch-weigh-immediate release format will be the Tackle Warehouse TITLE, the Pro Circuit Championship.
Why is the change happening?
FLW will now be referred to as Major League Fishing to align the multiple tournament brands as one company, and eliminate confusion among fans and sponsors with multiple circuits, formats, companies, etc.
The change also makes the path to becoming a professional angler extremely clear – from High School anglers to the top pros in the world on the Bass Pro Tour, the MLF BIG5 is the pathway for all serious tournament anglers.
Why is this good for me as a fan and angler?
There are multiple benefits for both fans and anglers with this re-brand to the MLF BIG5. Tournament anglers will benefit from MLF’s incredible reach on the Outdoor Channel, Sportsman Channel, Discovery, CBS and MyOutdoorTV. The unrivaled television audience paired with unmatched tournament activation, MLF Bass Fishing magazine, a combined social media following of nearly 2 million fans, the sport’s most comprehensive live on-the-water coverage, and two of the sport’s top websites united under a single brand.
A new streamlined website will be the legitimate one-stop shop for all serious bass-fishing anglers and fans. New membership offerings will be rolled out in the coming months.
When will it happen?
Major League Fishing will begin providing new logo art and branding information to business partners, sponsors, anglers and media immediately. We expect the transition to the new name, logo and website will be completed in early 2021
As an angler, how will the brand change impact my sponsors?
The change should positively impact your relationship with sponsors! You’re now an MLF angler and have all of the same benefits that were provided to you by FLW, plus the additional benefits of MLF – an expanded media platform, tournament activations, MLF Bass Fishing magazine, a combined social media following of nearly 2 million fans, the sport’s most comprehensive live on-the-water coverage, and two of the sport’s top websites united under a single brand.
The change also makes the path to becoming a professional angler extremely clear – the MLF BIG5 is the pathway for all serious sponsored anglers.
Will the staff remain?
Yes, all of the same staff will remain – it will be the same tournament directors, same customer service staff, same operations staff. Business as usual!
What will be new?
The circuit names will all remain the same, however new logos and The circuit names will all remain the same, however new logos and branding information will be used starting immediately. A new streamlined website will be the legitimate one-stop shop for all serious bass-fishing anglers and fans is expected to roll out in early 2021. New membership offerings will also be rolled out in the coming months, offering anglers of all skill levels the opportunity to become a member of Major League Fishing.
Will payouts change?
No. All tournament payouts in the Phoenix Bass Fishing League, Toyota Series and Tackle Warehouse Pro Circuit will remain the same as 2020. Entry fees will remain the same in the Phoenix Bass Fishing League ($200 boater/$100 co-angler) and the Toyota Series ($1700 boater/$550 co-angler) and entry fees for Tackle Warehouse Pro Circuit anglers have been reduced by $10,000 to $30,000 for the season while maintaining the same great payouts.
What is BIG5?
Major League Fishing BIG5 acknowledges the five unique tournament circuits – the Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and High School Fishing – that compete using the five-biggest-fish competition format.
Will we still be on television?
Yes. In 2020, FLW will air 312 hours of Tackle Warehouse Pro Circuit action on the Outdoor Channel and the Sportsman Channel. Each two-hour long episode goes in-depth to break down the final rounds of each regular-season competition. Episodes premiere in Friday night primetime slots on the Outdoor Channel, with additional re-airings on the Outdoor Channel and the Sportsman Channel. A similar air schedule is expected for 2021.
Will the magazine remain?
MLF Bass Fishing Magazine will be published six issues per year. Each issue features award-winning photography, a respected stable of writers and a clean design making it the finest publication for the sport of professional bass fishing. The magazine will available in both print and an interactive digital e-edition, and each issue is produced independently with a focus on educating anglers to help them enjoy more successful fishing trips in the future.
What will happen on social media?
The FLW social media channels will become the Major League Fishing BIG5, including Facebook, Instagram, Twitter, and YouTube. The channels will continue to bring live updated coverage and reports from multiple tournaments to give fans a chance to follow their favorite anglers across the BIG5.
Will my FLW membership automatically roll over to Major League Fishing?
Yes, your FLW membership will automatically roll over to the new Major League Fishing membership. All FLW anglers are now Major League Fishing anglers. Enhanced membership offerings will also be rolled out in the coming months.
If I’m a life member of FLW, am I now a life member of MLF?
Yes, your lifetime FLW membership will automatically roll over to the new Major League Fishing lifetime membership.
Will the MLF catch-weigh-immediate release-format be available to me in my MLF BIG5 events?
At this time, all MLF BIG5 events will remain the same five-biggest-fish competition format, except for the Tackle Warehouse TITLE, the Pro Circuit championship. Tournaments showcasing the catch-weigh-immediate release-format will likely be an opportunity for MLF BIG5 anglers in the future, but none are currently scheduled for the 2021 season.
Is the format going to be changed in any circuit?
No. All tournament formats will remain the same as they were in 2020.
What will the circuits be called?
MLF Bass Pro Tour
MLF Tackle Warehouse Pro Circuit
MLF Toyota Series
MLF Phoenix Bass Fishing League presented by T-H Marine
MLF Abu Garcia College Fishing presented by YETI
MLF High School Fishing presented by Favorite Fishing
How will this affect the partnership between MLF and the TBF?
Major League Fishing (MLF) and The Bass Federation (TBF) remain in a strategic partnership that is bass fishing’s longest-running alliance, servicing grassroots anglers across the United States. TBF members will continue to receive priority entry into FLW tournaments and will receive a subscription to MLF Bass Fishing magazine. MLF and TBF will continue to co-manage the nation’s largest High School Fishing program that serves more than 20,000 student anglers across the United States. Participation in MLF High School Fishing presented by Favorite Fishing and TBF High School Fishing tournaments is free to all Student Angler Federation (SAF) members, as SAF membership includes both TBF and FLW membership.