Houston signs with HI-SEAS - Major League Fishing

Houston signs with HI-SEAS

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Chevy pro Jimmy Houston holds up part of his 19-pound, 3-ounce limit. Photo by Brett Carlson. Angler: Jimmy Houston.
February 24, 2012 • MLF • Archives

HI-SEAS is proud to announce a partnership with legendary angler Jimmy Houston and Jimmy Houston Outdoors on NBC Sports. The well-known angler, author and television host has entered an exclusive sponsorship with HI-SEAS to promote their full line of performance monofilament, fluorocarbon and braided fishing lines on his television show and in his personal appearances.

“Jimmy is one of the most accomplished fishermen in the sport,” said Michael Shields, VP of Sales & Marketing for HI-SEAS. “His knowledge of fishing and of fishing line is invaluable to us, and having his endorsement adds enormous credibility to our company and brands. We are thrilled to have his support to help us grow our company and to engineer new line products.”

“I’m really excited about this long-term partnership with HI-SEAS,” said Houston. “It’s a great company with super people and tremendous fishing line. I’ve had the opportunity to use and test many great lines over the past 40 years, and HI-SEAS has the cutting-edge technology that fishermen today are demanding. HI-SEAS mono, braid and fluorocarbon are as good as I’ve ever used! Add to that, the new technology lines we are now testing, and it’s really going to be exciting, for me and everyone who loves to fish!”

“We are excited to have Jimmy’s support to educate anglers about the benefits of HI-SEAS fishing lines,” said Steven Miller, HI-SEAS Sales Director. “He is one the most well-respected and hardest working pros in the business, and it is great to have him in our corner. Jimmy Houston has been on national television for over 30 years. His show, Jimmy Houston Outdoors, was consistently ranked as the No. 1 outdoors show on ESPN for over 20 years, and the show now airs on NBC Sports. Jimmy has fished 15 Bassmaster Classics and won the B.A.S.S. Angler of the Year title twice. He currently fishes with FLW’s Team Chevy, and he has been inducted into the most prestigious fishing halls of fame, including the National Freshwater Hall of Fame, the Professional Bass Fishing Hall of Fame, the IGFA Freshwater Fishing Hall of Fame, and the Legends of Outdoors Hall of Fame.

For over 30 years, AFW / HI-SEAS has been providing serious freshwater and saltwater anglers with the finest quality line, leader, and rigging products. AFW has the largest selection of wire line and leader products in the industry. All wire, strand, and cable are manufactured in the United States. HI-SEAS offers a complete range of high performance fishing lines specifically formulated to meet any fishing challenge. Visit online at www.americanfishingwire.com or www.hiseas.net.