FLW, White River MG Expand Partnership
Ranger Boats, Nitro and Triton Boats team up with the world’s largest tournament-fishing organization
In a move unprecedented in FLW history, the world’s largest tournament-fishing organization announced today that White River Marine Group has extended and expanded its exclusive boat sponsorship with the company. White River Marine Group is the world’s largest manufacturer of fishing and recreational boats – including longtime FLW partner Ranger Boats plus Nitro and Triton Boats. FLW will now showcase all three boat brands across its media channels and premier tournament trails. Financial terms of the agreement were not disclosed.
FLW and Ranger Boats have enjoyed the longest-running boat sponsor relationship in the sport, with a history that dates back to FLW’s formative years in the early 1980s as Operation Bass.
The acquisition of Ranger Boats by the White River Marine Group in 2014 has enabled the growth of the 30-plus-year partnership with FLW, as multiple internationally recognized boat brands are housed under the White River Marine Group umbrella. Ranger Boats will remain the featured and official boat of FLW, with Nitro and Triton Boats now added to the tournament organization’s impressive sponsorship lineup
“Ranger Boats has collectively served as the boat choice of FLW and the overwhelming majority of our anglers and fans for more than 30 years,” says FLW President of Marketing Trish Blake. “FLW is thrilled to announce that we are now expanding upon that partnership, a reflection of the great value of and influence of FLW and our anglers on the boating market.
“The relationship with White River Marine Group has allowed us to seamlessly add the Nitro and Triton Boats brands to our sponsorship portfolio while still allowing Ranger Boats to remain an integral part of the fabric of FLW and the sport of professional bass fishing. We look forward to building on this partnership for many years to come.”
The Ranger, Nitro and Triton Boats brands will be prominently featured at FLW-sanctioned tournaments and outdoor expos, including interactive booth space and boating displays at designated events. The brands will be promoted through exclusive content and giveaways across FLW’s media platforms, including FLWFishing.com, FLW social media channels, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show. Ranger Boats will continue to offer its lucrative Ranger Cup contingency program, offering Ranger owners additional valuable awards in FLW tournaments, while Nitro and Triton Boats will also present contingency programs for FLW anglers. For the latest information regarding contingency payouts in FLW competition, visit FLWFishing.com.
“We are very excited to expand our partnership with FLW,” says noted conservationist and White River Marine Group founder Johnny Morris. “Beyond connecting our iconic boat brands with passionate anglers, FLW’s tournaments promote the sport of fishing on a global scale and align with our conservation vision to help introduce new audiences to the great outdoors.”
White River Marine Group is the exclusive boat sponsor across all of FLW’s media platforms. To learn more about White River Marine Group and its full line of fishing and recreational boats, visit WhiteRiverMG.com.