Phoenix Signs as Exclusive Boat Sponsor - Major League Fishing

Phoenix Signs as Exclusive Boat Sponsor

Tennessee-based boat company to title sponsor Bass Fishing League circuit
Image for Phoenix Signs as Exclusive Boat Sponsor
December 4, 2019 • MLF • Industry News

FLW has reached a sponsorship agreement with Phoenix Boats, a leading boat manufacturer known for innovation, performance and an angler-centric business approach. Effective immediately, Phoenix will assume title sponsorship of the FLW Bass Fishing League, which recently announced decreased entry fees to offer grassroots anglers the best payouts at the lowest cost available. Terms of the agreement were not disclosed.

“The partnership with FLW and the Bass Fishing League is a perfect fit for Phoenix Boats,” said Gary Clouse, President of Phoenix Boats. “I know from personal experience from fishing my first BFL in 1981 and many more since that the FLW platform delivers a great angler experience at each of their 128 tournaments. That alone makes this a perfect fit for Phoenix.”

“Phoenix Boats is the only boat company whose co-founder and current president is also a pro angler,” said Teresa Johnson, Chief Operating Officer of Phoenix Boats. “We focus on building a product from an angler’s perspective and are extremely invested in the sport of tournament bass fishing.”

The Phoenix Bass Fishing League includes 24 divisions devoted to weekend anglers with five tournaments in each division plus six no-entry-fee regional championships, a no-entry-fee wild card championship and the prestigious no-entry-fee BFL All-American that pays $100,000 to the winning boater and $50,000 to the winning co-angler. The 2020 Phoenix Bass Fishing League All-American will be held April 30 through May 2 at Lake Hartwell in Anderson, South Carolina. The highest-finishing boater and co-angler from each regional championship and the wild card at the All-American also qualify for the 2020 FLW Series Championship where pros compete for a $200,000 first-place award and co-anglers fish for a new Phoenix bass boat. The top 45 boaters and co-anglers plus tournament winners from each Phoenix Bass Fishing League division earn priority entry into the FLW Series, the pathway to the FLW Pro Circuit and ultimately the MLF Bass Pro Tour, where top pros compete with no entry fees. 

“We built our company around delivering a positive customer experience, and FLW is a natural fit with that. FLW tournaments are known for their family-type feel, and they have always treated their fans, customers and employees with respect and genuine care, and that is really important to us. We know that anglers will have a great experience fishing the Phoenix Bass Fishing League,” said Clouse.

A professional angler since 1982, Phoenix President Gary Clouse first worked in customer service and sales for Stratos Boats before becoming the national sales manager for Triton Boats in 1996. He returned to Stratos as president in 2001 and worked for six years before launching Phoenix Boats in 2007 alongside his colleague Teresa Johnson – all while maintaining his career as a pro angler. Clouse’s unique background of marine sales, customer service and proven leadership in the bass boat market have earned Phoenix Boats a reputation for its high-quality, innovative, angler-focused bass boats with an unmatched customer service experience.

In addition to its title sponsorship, Phoenix Boats will also receive exposure across all FLW platforms, including the FLW Pro Circuit, FLW Series, FLW College Fishing and FLW High School Fishing, on-site activation,, FLW Live on-the-water and weigh-in streams, social media, Bass Fishing magazine and the Emmy-nominated “FLW” television show, which will air 312 hours of programming in 2020 on the Outdoor Channel and the Sportsman Channel. 

“FLW is excited to start our partnership with Phoenix, a brand known for its performance, reliability and commitment to tournament anglers,” said Kathy Fennel, FLW Executive Vice President and General Manager. “The team at Phoenix is committed to expanding the sport at the grassroots level, and we look forward to building on this mutually beneficial partnership to do exactly that.”

Registration for the 2020 Phoenix Bass Fishing League opens Dec. 9 at 8 a.m. Central Time. Visit for complete details. The season kicks off Jan. 4 at Sam Rayburn Reservoir in Brookeland, Texas. 

Details on a lucrative enhanced Phoenix First Flight contingency program for FLW anglers will be announced soon. 


About Phoenix Boats 

Phoenix Boats is a Tennessee corporation founded in 2007 by bass anglers for bass anglers. It has risen to become known as one of the industry leaders in quality and innovation. It is headquartered in Winchester, Tennessee, in a modern 150,000-square-foot facility located on 52 acres.

For more information, visit