GSM Outdoors Taps Powley to Lead Fishing Category - Major League Fishing
GSM Outdoors Taps Powley to Lead Fishing Category
1y • GSM Outdoors • Industry News
Ebare’s breakout 2023 season has received a boost through Costa Compete + Conserve program
2m • Luke Stoner • Bass Pro Tour
GALLERY: The hits and highlights of ICAST 2023
2m • Rob Matsuura • Industry News
BUBBA® announces strategic partnership with Major League Fishing
2m • MLF • Bass Pro Tour
DAIWA: 16 Reasons to own TATULA
2m • MLF • Industry News
Garmin unveils Force Kraken, expands its award-winning trolling motor series to a wider range of boat
2m • MLF • Industry News
Minn Kota announces new and upgraded line of trolling motors to fit every angler
2m • MLF • Industry News
Introducing SEVIIN: Take fishing legacy and your own angling potential in hand
3m • MLF • Industry News
The Bass University catches top bass fishing professionals back in the classroom in Anderson, S.C. – Gadsden, Ala., and Athens, Texas
8m • MLF • Industry News
New MEGA Live Imaging TargetLock™ Revolutionizes Live Sonar and Boat Control
1y • Johnson Outdoors • Industry News
First All-Girls Team Wins High School Fishing State Championship in Louisiana
1y • MLF • High School Fishing
REDCREST Rewards: Costa Compete + Conserve
1y • Luke Stoner • Bass Pro Tour
2021 MLF Holiday Gift Guide
1y • MLF • Bass Pro Tour
The 2022 Strike King Big Bass Challenge is Back
1y • Rather Outdoors • Industry News
Santa Calls for Help Choosing Post-Holiday Fishing Destination
1y • Berkley • Industry News

GSM Outdoors Taps Powley to Lead Fishing Category

Image for GSM Outdoors Taps Powley to Lead Fishing Category
December 10, 2021 • GSM Outdoors • Industry News

Irving, TX – GSM Outdoors, a powerhouse manufacturer and technology innovator of specialized hunting, shooting, outdoor and fishing gear, is pleased to announce the hiring of Crispin Powley to the position of Vice President of Fishing.

Powley joins the GSM Outdoors family of brands following the company’s recent acquisition of Gary Yamamoto Custom Baits—a leading manufacturer of soft plastics and fishing equipment for fresh and saltwater angling. In his new role, Powley will leverage his years as a competitive angler, industry professional, and dedicated fishing enthusiast to lead and grow GSM Outdoors’ expansion into the vibrant angling marketplace.

“I have spent the majority of my life working in the outdoors industry…specifically fishing,” said Powley. “From fishing competitively to fishing with friends and family, my time apart from work is spent pursuing the very passions on which I have based my career. In this time, I’ve been blessed with opportunities to work with incredible brands and incredible people. The opportunity to grow GSM Outdoors into the fishing space comes as an exciting and welcome challenge. With the team and resources here, and the company’s proven commitment to our retailer and consumer relationships, I look forward to the adventure of bringing products and brands to the fishing market that add value to the sport that we’re very passionate about.”

The team at GSM Outdoors expressed their excitement as well; “I have had the pleasure of friendship with Crispin for a while now and have always thought, when GSM eventually jumps into the space, we would want him on this team,” said GSM’s Vice President of Sales, Zach Henderson. “His wealth of knowledge and passion for the sector is unmatched. From product development, sales or marketing we will build our fishing personnel around Crispin as we dive further into the space. I cannot say enough about him and what he brings to the company—very exciting times at GSM.”

“Fishing continues to be a bright spot in America’s pursuit of outdoor recreation, with participation growing across the country,” said GSM Outdoors CEO, Eddie Castro. “The incorporation of Gary Yamamoto Custom Baits into our family of brands comes at a perfect time for us to merge our manufacturing and distribution capabilities with new innovation and market opportunities into the recreational fishing segment, and we’re pleased to have Crispin Powley on board to lead the charge.” Welcome to the team, Crispin!