DENVER – Major League Fishing (MLF) continues to prove its television industry domination of bass fishing programming with linear television viewers consuming 2.9 billion total minutes of bass fishing action. MLF Cups and All Angles also led to Major League Fishing’s hold as top ratings grabber on Outdoor Channel in the second quarter (Q2) for the sixth consecutive year.
With fans voraciously tuning into content on Outdoor Channel, Sportsman Channel, World Fishing Network and others, MLF nearly doubles its rivals in total minutes viewed of competitive bass fishing programming and easily stands alone as cable’s most-watched fishing competition.
“We continue to be humbled with appreciation to our fans by the numbers of viewers and minutes watched of our top-caliber bass fishing television programming,” Major League Fishing President and CEO Jim Wilburn stated. “Our MLF programming is the best in the business, bar none. The numbers back up this claim and we are proud to proclaim it.”
About Major League Fishing: Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, the Sportsman Channel and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019 MLF acquired FLW and rebranded it as MLF BIG5, which expanded its portfolio of catch, weigh and immediate-release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and live streams, and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
Major League Fishing – WE ARE Bass Fishing™
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
About World Fishing Network: World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best North American and international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visit WorldFishingNetwork.com and follow us at Facebook and Twitter. #MyOutdoorTV
#Source: Comscore, TV Essentials, Series Summary Report. Custom defined list including the following Networks: CBS, Discovery Channel, CBS Sports Network, ESPN2, Outdoor Channel, Pursuit, Sportsman Channel, World Fishing Network, Fox Sports 1, Fox Sports 2, Average Audience L+7, July 2020 – June 2021, U.S., % vs Bassmasters,
* Average Duration X Average Audience = Total Minutes Viewed.
✦Source. Nielsen, StarMedia, Live+7,, Q2 2016-Q2021, Ranked on HH (000), Excludes movies and scripted drama series.