In 2006, we founded YETI® Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it throughout in the field and on the water. One that simply wouldn’t break. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters, and backyard barbecue kings.