MINNEAPOLIS (Feb. 17, 2015) – FLW has announced a sponsorship agreement with UnderCover, Inc., manufacturer of the popular UnderCover truck bed covers. The 2015 season marks the first time the two organizations have reached a deal.

“UnderCover, Inc. is an organization that excels in quality and design,” says Patterson Leeth, vice president of marketing at FLW. “We look forward to partnering with them for the 2015 tournament season and helping them reach our audiences in new and creative ways.”

Since 2001, UnderCover has met truck owners’ needs with its innovative, straightforward approach to protecting cargo. The current UnderCover product lineup includes the Classic, SE, Smooth, LUX SE, Elite and Flex models as well as the SwingCase, a swing-out storage system for gear and tools.

“We are excited to further our brand exposure in the fishing and outdoors industry with FLW,” says Joe Combs, marketing manager of UnderCover.

“We understand there can be a serious investment associated with anglers’ travel expenses and equipment purchases,” adds UnderCover President David Wells. “We have made that same investment in our equipment. We’ve built new state-of-the-art facilities to manufacture the highest quality truck bed accessories to make sure that when you purchase an UnderCover you receive it in a few days, not weeks.”

Per terms of the agreement, UnderCover, Inc., will receive exposure across multiple FLW platforms, including its website, social media accounts, tournaments and expos, and FLW Bass Fishing magazine.