ICAST 2016 New Product Showcase Awards - Major League Fishing

ICAST 2016 New Product Showcase Awards

See the industry picks for best new tackle
Image for ICAST 2016 New Product Showcase Awards
Best of Show/Boating Accessory – Minn Kota Ultrex Photo by D. W. Reed II.
July 14, 2016 • Curtis Niedermier • Uncategorized

The New Product Showcase is one of the highlights of the ICAST sport-fishing trade show every year. It’s an assemblage of new products, divided into various categories, that are submitted by manufacturers and reviewed by the media, then voted on by the media for the “best of” in each category. There’s also a Best of Show category for the media’s favorite overall new product.

Winning a New Product Showcase award is a major goal of most companies because the award brings with it a good amount of publicity and, sometimes, a lot of tackle sales. Though that’s not always the case, considering that media members vote having only seen the products on display, yet rarely having tested said products on the water. Some turn out to be financial flops. The New Product Showcase is, after all, a competition of first impressions, where coolness often wins big.

Still, the products that win in the New Product Showcase usually reflect what’s popular – both in terms of products and brands – within the fishing industry, so it’s always fun to see what wins each season.

The 2016 New Product Showcase winners were announced Wednesday evening after the first day of the annual ICAST show. Headlining the reveal was Minn Kota, which took top honors with the Best of Show award for its new Ultrex trolling motor.

 

The complete list:

 

Best of Show/Boating Accessory - Minn Kota Ultrex

Best of Show/Boating Accessory – Minn Kota Ultrex

 

Freshwater Reel - Team Lew's Custom Pro SLP

Freshwater Reel – Team Lew’s Custom Pro SLP

 

Freshwater Rod - St. Croix Legend Glass Rod

Freshwater Rod – St. Croix Legend Glass Rod

 

Footwear - Shimano Flats Wading Boot

Footwear – Shimano Flats Wading Boot

 

Giftware - Weego Jump Starter 44

Giftware – Weego Jump Starter 44

 

Kids' Tackle - Steinhauser 48-inch Starter Rod Combo

Kids’ Tackle – Steinhauser 48-inch Starter Rod Combo

 

Fishing Line - P-Line Tactical Fluorocarbon

Fishing Line – P-Line Tactical Fluorocarbon

 

Hard Lure - Savage Gear 3D Suicide Duck

Hard Lure – Savage Gear 3D Suicide Duck

 

Soft Lure - Squidnation Longtail Flippy Floppy

Soft Lure – Squidnation Longtail Flippy Floppy

 

Tackle Management - Cobra Garage Door Storage Rack

Tackle Management – Cobra Garage Door Storage Rack

 

Terminal Tackle - Trapper Drop Shot/Live Bait/Finesse Hook

Terminal Tackle – Trapper Drop Shot/Live Bait/Finesse Hook

 

Lifestyle Apparel - Under Armour Men's UA Fish Stalker SS

Lifestyle Apparel – Under Armour Men’s UA Fish Stalker SS

 

Technical Apparel - Frabill I-Float Suit

Technical Apparel – Frabill I-Float Suit

 

Boat - Old Town Predator PDL

Boat – Old Town Predator PDL

 

Rod and Reel Combo - Lew's Mach II Speed Spool Combo

Rod and Reel Combo – Lew’s Mach II Speed Spool Combo

 

Electronic Product - Humminbird Helix 10 SI

Electronic Product – Humminbird Helix 10 SI

 

Eyewear - Costa Del Mar Rafael

Eyewear – Costa Del Mar Rafael

 

Fishing Accessory - Yeti Hopper Flip 12

Fishing Accessory – Yeti Hopper Flip 12

 

FishSmart - EGO Kryptek S1 Genesis Medium Clear Landing Net

FishSmart – EGO Kryptek S1 Genesis Medium Clear Landing Net