YETI Becomes College Fishing Title Sponsor - Major League Fishing

YETI Becomes College Fishing Title Sponsor

Premium cooler and drinkware brand agrees to multi-year deal with FLW
Image for YETI Becomes College Fishing Title Sponsor
December 20, 2016 • MLF • Uncategorized

FLW and YETI, a leading premium cooler and drinkware brand, announced today a multi-year sponsorship agreement that includes title sponsorship of the FLW College Fishing series. Terms of the agreement were not disclosed.

In addition to its title sponsorship, YETI will receive exposure across multiple FLW platforms, including more than 235 tournaments and Expos, FLW Bass Fishing magazine, FLWFishing.com, newsletters, social media outlets, and the Sports Emmy-nominated FLW television show.

"As the interest and popularity of College Fishing continue to grow, we’re excited to start our partnership with YETI, a brand known for its creativity and innovation," says Trish Blake, FLW president of marketing. "The team at YETI is committed to helping expand the sport at the collegiate level and leveraging the FLW brand to increase its reach across all channels."

The 2017 YETI FLW College Fishing series features three regular-season tournaments in each of the five conferences – Central, Northern, Southern, Southeastern and Western – along with the annual College Fishing Open. Top teams from each conference’s regular-season tournaments and the College Fishing Open advance to the YETI FLW College Fishing National Championship in 2018.

“We’re extremely proud to be the official sponsor of the FLW College Fishing series,” says Corey Maynard, vice president of marketing at YETI. “YETI is dedicated to the expansion and progression of tournament fishing, and we look forward to multiple years on the water with collegiate anglers.”

College Fishing is free to enter. All participants must be registered, full-time students at a college, university or community college and members of a college fishing club.

The 2017 YETI FLW College Fishing series will kick off on Jan. 14 at Lake Seminole in Bainbridge, Ga.