Hurry! We don’t have much time! Thanks to my network or spies I’ve uncovered some information that could be dire to fisherman. A project, two years in the making, is about to be unleashed on walleyes across the country.

Remember, what follows is for your eyes only … and for the eyes of your favorite fishing partners … and your other fishing partners … and your local tackle shop owner … and if you’re really nice, your uncle who couldn’t catch a fish with dynamite. But that’s it!

CLASSIFICATION: TOP SECRET

Code name: SPRO Madeye Shad

Style: crankbait

Statistics: 3 inches long; trolled to depths of 10 feet; casted to 8 feet

For two years, a trio of Walmart FLW Walleye Tour presented by Berkley pros have been working with a major lure manufacturer to create a super crankbait. The lure, code named SPRO Madeye Shad, is set to be released to the public next spring.

Having learned of these happenings, I’ve managed to obtain one in order to examine it. And now I’m showing it to you.

The Madeye Shad is the brainchild of Pat Neu, Tom Keenan and Dean Arnoldussen. Wanting a crankbait with better hooking percentage and a unique action, the evil geniuses combined with SPRO to create the lure and have since secretly been slaying walleye and bass throughout the Midwest.

The most noticeable and key feature of the lure is the segmented paddle tail. It may look a little odd, but this added appendage throws off a jack hammer’s worth of vibration, while still allowing the lure to keep a tight wobble. That big spoon on the back also puts off some remarkable flash. No joke, when I first threw the lure it was a sunny day, and when I looked down to watch the action the reflection hit me just right and I’m pretty sure I went blind for at least 3/32-of-a-second. Maybe less.

Remember, this information it of the utmost importance. Guard it with your life, or at least your best fishing rod.

This message will self-destruct in 10 seconds.

Slam the hooks … while there’s time!