Since the end of the 2020 MLF Bass Pro Tour season, I’ve certainly been keeping myself busy. I’ve also looked back a little on the previous season and can’t wait to get going in 2021.
As far as keeping busy, well, like most professional bass anglers I’m figuring out and finalizing my lineup of sponsors for 2021. I have some new deals I’m working on and excited about possibly partnering with some new brands, and definitely some new product categories.
One of the most exciting and interesting business projects I’ve been working on is the launch of my own line of rods and reels. I was hoping to launch them this spring, but COVID changed the business plan. Ironically, COVID has sent the sportfishing industry through the roof. Unfortunately, it set new business back, as far as suppliers go. Since it’s a start-up, we’re at the back of the waiting list for some suppliers.
I’m working on something definitely better than I’ve ever used previously. I have a few people working together to make this a terrific product for everyone to use. We’re going to do it right, and take our time to make sure the products are excellent.
The best-case scenario is a launch in late 2021. Until then, I’ll be fishing with a mish-mash of gear; a real hodgepodge. Maybe I’ll share a few sneak peeks of some product, but it’s really going to be under wraps until we’re ready to launch.
Sponsor commitments have also been keeping me busy. I just finished working on the next General Tire commercial. I can’t wait to see the final production. I have a blast filming and the fans seem to really like them.
Filming these commercials brings out the best or worst of me, depending on who you ask. I like to keep it fun and keep everybody laughing. Even Edwin Evers laughed. Edwin and I are polar opposites personality-wise, but we play off each other well. I’m 100 percent the pot-stirrer on set.
I’m also gearing up for the 2021 schedule. The 2020 season was a mix for me: I had some sketchy outings early, but got my head back into the game and started to fish like myself at the end. But I did blow it on the last day I fished Sturgeon Bay.
In 2021, I’ll be fishing the Bass Pro Tour and the Tackle Warehouse Pro Circuit.
I’ve always said the perfect amount of events at the pro level is 15 a year. I have to commit basically nine days for each tournament. That adds up quite a bit of time away from home, but the time is right now. It’s the right time with the kids – Lea will be in college next year, and Courtney is still home – but it won’t be long until she’s driving and off on her own. I want to fish more, and I’m really excited about fishing.
I know it’s going to be busy. I’m working out twice as hard as ever with less results as I get older. But, I like my wine and my food, so it’s okay. I try to work out three to five days per week depending on the schedule. I feel great.
I’m fishing well again, and my head is on straight, and in a better place. I’m ready to win again.