Major League Fishing pro Zack Birge
MLF pro Zack Birge is one of the new additions to the Favorite Fishing team competing in Major League Fishing's Bass Pro Tour. He joins Dustin Connell, Mark Daniels Jr. and Andy Morgan in representing the Favorite brand. Photo by Garrick Dixon

TULSA, Okla. (March 8, 2019) – Favorite Fishing, makers of rods, reels and accessories, made its debut as a Major League Fishing® (MLF) Bass Pro Tour supporter at Stage One in Kissimmee, Florida, and served as the presenting sponsor of the league’s Stage Two of competition.

Favorite Fishing logo

Favorite’s top executive says Conroe’s wrap-up wasn’t the ending to their involvement with the league, but rather the beginning of a partnership in what is setting up to be an exciting year for the sport and the new tour.

“‘The Future of Fishing’ is Favorite Fishing’s brand slogan,” said the company’s founder, Winston Tucker. “We must continue to change, not just in this generation but in generations to come, for if we don’t innovate we could lose anglers through their complacency. 

“That’s why we feel this partnership with Major League Fishing makes so much sense; we both want to grow the sport. The MLF tournament format is exciting and innovative, and fishing needs this kind of action to get things going in a big way. We will build on this relationship while also continuing to support all anglers, from high school and college, up to the professional ranks.”

Favorite Fishing proudly sponsors anglers Dustin Connell, Mark Daniels Jr., Andy Morgan and Zack Birge on the Bass Pro Tour. Daniels and Morgan have been part of the Favorite family for more than a year now while the recent additions of Connell and Birge give the brand two up-and-coming anglers. Connell earned a top-10 finish in the first Stage of the 2019 season and punched his ticket to the first Cup event with a solid finish at Stage Two. 

Major League Fishing Mark Daniels
MLF angler Mark Daniels Jr. is one of the two senior Favorite Fishing pros fishing the MLF Bass Pro Tour, joining Andy Morgan.

“Favorite showed its true fan appeal at both our Stage One event and at Stage Two, proving what most of us already knew anyway: that they are moving the needle with a lot of young anglers,” said MLF President and CEO, Jim Wilburn. “Favorite has been creative in getting the attention of the new generations with their partnership with the Googan Squad and the new Googan Baits company while not overlooking fishing’s greatest mentors by also having high-end performance gear for top-tier pros. I’m confident we’re on a good path together.”    

Next up for the Bass Pro Tour is the Stage Three stop at Raleigh, North Carolina, where the 80-man field will compete on three nearby prolific bass lakes March 26-31. Falls Lake, Shearon Harris Reservoir and Jordan Lake will serve as host to the best professional bass anglers in the country.

MLF uses a conservation-minded catch, weigh and immediate-release-back-into-the-water format during competition, with no restriction as to the number of “scorable” bass allowed. As a result, the Bass Pro Tour often has the flexibility to take advantage of some smaller waters with rule restrictions that don’t work for typical bass tournament in which anglers carry up to their 5-fish limits in livewells for a weigh-in at day’s end.

Bass Pro Tour events feature seven hours of live streaming on each competition day, with free access to the real-time broadcast available at www.MajorLeagueFishing.com.

For more information about Favorite Fishing, visit FavoriteUSA.com.

For more information about MLF and its anglers rules and sponsors, visit MajorLeagueFishing.com.

About Favorite Fishing

Our mission is to offer the best and highest quality products available to the fishing industry. Favorite rods are unmatched in design, weight, construction, price, and warranty. We specialize in rods but also carry a line of reels, braid lines and apparels. Our American design team has worked with the best designers around the globe to ensure our product is unrivaled and stands above the rest. 

About Major League Fishing 

Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Discovery Channel, World Fishing Network, CBS, CBS Sports Network, Discovery Channel, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). The new Bass Pro Tour consists of eight events and a championship. MLF will also continue its popular Cup events and World Championship, all of which use the same entertaining and conservation-friendly catch, weigh and immediate-release format. For more information, visit www.MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook. Also, for more information about MLF anglers, see Game & Fish magazine, the official publication of MLF.