Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 — The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish. The Lowrance brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G.

With 50 years continuous manufacturing experience, Lowrance designs products that provide the ultimate in high-performance features at highly competitive prices.