The Rapala Family Tree has roots that go deep into the history of modern fishing, while its branches spread wide, arching over the fishing world. It all started with a piece of bark, a carving Knife, old gum wrappers and some ingenuity set the wheels in motion. 80+ years later, Lauri Rapala’s wheels are well down the highway with a pile of Legendary in tow. There are the stories we all know and then there are the facts that keep Rapala the brand anglers continue to county on. Fact – To ensure every lure swims just like the first ones every Rapala lure with a swimming lip is HAND TUNED AND TANK TESTED at the factory. Facts – Rapala produces over 100,000 lures a day, is the largest producer of Balsa Lures in the world, Holds the World Record for World Records, and distributes Rapala lures in 140 countries across the globe. Rapala – Perfection right out of the box.