BRANSON, Mo. – A trip nearly two years in the making came to fruition in late May on scenic Table Rock Lake and America’s premier wilderness resort, Big Cedar Lodge. Toyota, Major League Fishing and Bass Pro Shops partnered to donate an unbelievable experience for the ALL IN Challenge.
Jeremy and Chuck Parrish of northeastern Oklahoma were the recipients of this experience thanks to a donation made by their employer Taylor Sokolosky. The Parrish brothers work for Executive Homes in the greater Tulsa, Oklahoma, area and have been lifelong fishing and NASCAR fans, which is why their boss offered them this opportunity. Sokolosky is well known for his charitable nature and his donation to the ALL IN Challenge equaled approximately 150,000 meals for people in need.
The donated experience included a private jet ride and an all-expense-paid trip to Big Cedar Lodge chaperoned by none other than Kevin VanDam, Boyd Duckett and Martin Truex Jr. The trip featured tours at the Top of the Rock Lost Canyon Cave trail, excellent meals at the Osage Restaurant and Buffalo Bar, a fishing trip on Table Rock with VanDam, Duckett, and Truex; and finally a session at the BPS Shooting Academy world-class sporting clays course and a round of golf at the award-winning Top of the Rock golf course.
The ALL IN Challenge was a digital fundraiser created by Michael Rubin to help provide food to those in need, especially during the COVID-19 pandemic. A myriad of the world’s preeminent sports, music, and entertainment figures participated in the AIC; providing once-in-a-lifetime experiences for people to bid on and enter their chance to win.
The initiative generated an incredible $60 million. 100% of the funds raised through auctions, sweepstakes, and ‘Donate Now’ went to nonprofit organizations such as: Meals on Wheels, No Kid Hungry, and America’s Food Fund.