Lowrance® Launches Revolutionary New ActiveTarget™ Live Sonar - Major League Fishing
Lowrance® Launches Revolutionary New ActiveTarget™ Live Sonar
3y • MLF • Industry News
MLF announces multi-year sponsorship renewal with Brunswick Corporation to showcase Mercury Marine and Lowrance Brands 
2m • MLF • Press Releases
WIX Filters signs on as official sponsor of Major League Fishing 
4m • MLF • Press Releases
OPTIMA Lithium expands sponsorship as Presenting Sponsor of REDCREST 2024 in Birmingham 
8m • MLF • Press Releases
Toyota extends Major League Fishing sponsorship to 2028
8m • MLF • Press Releases
Lucas Oil extends long-term, strategic partnership with Major League Fishing for ninth year, signifying brand’s dedication to marine community
8m • MLF • Press Releases
Official Major League Fishing tournament boats for sale
9m • MLF • Industry News
Suzuki Marine becomes official outboard engine sponsor of Major League Fishing  
10m • MLF • Press Releases
Ebare’s breakout 2023 season has received a boost through Costa Compete + Conserve program
1y • Luke Stoner • Bass Pro Tour
GALLERY: The hits and highlights of ICAST 2023
1y • Rob Matsuura • Industry News
BUBBA® announces strategic partnership with Major League Fishing
1y • MLF • Bass Pro Tour
DAIWA: 16 Reasons to own TATULA
1y • MLF • Industry News
Garmin unveils Force Kraken, expands its award-winning trolling motor series to a wider range of boat
1y • MLF • Industry News
Minn Kota announces new and upgraded line of trolling motors to fit every angler
1y • MLF • Industry News
Introducing SEVIIN: Take fishing legacy and your own angling potential in hand
1y • MLF • Industry News

Lowrance® Launches Revolutionary New ActiveTarget™ Live Sonar

Image for Lowrance® Launches Revolutionary New ActiveTarget™ Live Sonar
Lowrance ActiveTarget is the newest version of forward-facing sonar.
December 4, 2020 • MLF • Industry News

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTarget™ Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS® LIVE Ultimate Fishing System, as well as HDS® Carbon and Lowrance’s recently introduced Elite FS™ displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

Offering three viewing options, ActiveTarget can be set to Forward, Down or Scout® mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish.

ActiveTarget is a perfect complement for Lowrance Active Imaging™ 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imaging™ views for finding structure, and the superb target separation of Lowrance CHIRP Sonar.

Lowrance ActiveTarget

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99. For more information on ActiveTarget, HDS LIVE, Elite FS or the full range of Lowrance products, visit www.lowrance.com.