- SCORETRACKER® LIVE brings pro tournament fishing excitement to anglers & organizers everywhere
- BUBBA® expands its smart ecosystem with new connected products
- Catch the action live at the MLF ICAST Cup, July 14 in Kissimmee, Florida
COLUMBIA, Mo. & BENTON, Ky. – BUBBA®, recognized as the official scale used by Major League Fishing (MLF), and renowned for its innovative Smart Fish Scales and mobile fishing app, together with MLF, the world’s largest tournament-fishing organization, today announced the official consumer launch of SCORETRACKER® LIVE, making the same real-time tournament scoring technology used by MLF Bass Pro Tour anglers available to tournament organizers, competitors, and fans everywhere through the BUBBA® app. Originally introduced at ICAST 2025, and vetted through extensive beta testing and real-world tournament use, SCORETRACKER® LIVE is now available to consumers nationwide through the BUBBA® app.
SCORETRACKER® LIVE
For years, SCORETRACKER® has transformed professional bass fishing by allowing anglers to see every catch instantly reflected on a live leaderboard, fundamentally changing tournament strategy and competition. Now, BUBBA® takes that same thrill beyond the professional ranks, allowing anyone to organize, compete, and spectate using live tournament scoring. Tournament organizers can easily create and manage custom events through the BUBBA® app, competitors can follow their position in real time throughout the day, and fans can experience live-action tournaments from virtually anywhere. Compatible with BUBBA® Smart Fish Scales, SCORETRACKER® LIVE supports catch-weigh-release tournaments, traditional five-fish formats, big-fish competitions, and scholastic or neighborhood team events, creating a more connected and engaging experience for everyone involved.
The BUBBA® app and Pro Series Smart Fish Scale have been used in more than 91,000 hours of live scoring and leaderboards for MLF events, including the Bass Pro Tour, making SCORETRACKER® LIVE the most extensively field-tested tournament scoring platform in competitive fishing. The result is a tournament platform that combines connected hardware, software, and live competition into one seamless experience.
Expanding the BUBBA® ecosystem
The official launch of SCORETRACKER® LIVE marks another step in BUBBA’s expanding connected fishing ecosystem. At ICAST, BUBBA is introducing the new BUBBA Pro Series Smart Bump Board, which integrates with the BUBBA® app to capture and record fish length, giving length-based tournaments more options to score competitor catches. BUBBA® will also showcase the new BUBBA Tournament Weigh Station, providing tournament organizers with a durable, professional-grade weigh-in solution when paired with any BUBBA® smart scale. Together with the BUBBA® Smart Fish Scale, the BUBBA® app, and SCORETRACKER® LIVE, these innovations create an integrated ecosystem that brings together the entire tournament fishing experience — connecting organizers, competitors, and fans through every stage of competition, from registration and scoring to live leaderboard updates and spectator engagement.
SCORETRACKER® LIVE will make its official consumer debut on July 14 during the ICAST Cup presented by Major League Fishing at Big Toho Marina in Kissimmee, Florida. Competing teams will become the first consumers to experience the platform in live, catch-weigh-release, tournament competition while helping raise funds for Keep America Fishing. Throughout ICAST, attendees can also experience demonstrations of SCORETRACKER® LIVE, the BUBBA Smart Bump Board, and the BUBBA Tournament Weigh Station at Booth #5139. Additionally, MLF will host a SCORETRACKER® LIVE demonstration in Booth #4620 on July 16 starting at 4 p.m.
About BUBBA®
A member of the American Outdoor Brands, Inc. (NASDAQ:AOUT) family, BUBBA® is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA’s tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information, visit www.BUBBA.com.