TULSA, Okla. – MLF, the world’s premier tournament-fishing organization, and Builders FirstSource, the nation’s largest supplier of structural building products, value-added components, and services for new residential construction, repair and remodeling, announced today a new sponsorship agreement designating Builders FirstSource as the Exclusive Building Materials Retailer of the 2022 MLF Cups and the title sponsor of the MLF Builders FirstSource Patriot Cup Presented by Berkley, scheduled to begin production next month. Terms of the agreement were not disclosed.
“Major League Fishing welcomes Builders FirstSource to our sponsorship family, a brand that is synonymous with high-quality products and amazing customer service – a perfect fit with MLF,” said Jim Wilburn President and CEO of MLF. “Just as our MLF Cup events showcase many of the finest anglers in the world, we’re excited to integrate and promote Builders FirstSource as the premier building supply company to our loyal and passionate fanbase and television audience.”
Per terms of the agreement, Builders FirstSource will be prominently featured at all MLF Cup events in 2022, including commercials, in-show billboards and graphic elements, as well as on all competition jerseys and boats. The Dallas, Texas-based company will also be the title sponsor of the Builders FirstSource Patriot Cup Presented by Berkley. All told, the brand will receive exposure across 156 two-hour telecasts on the Outdoor Channel network and on-demand on MyOutdoorTV.
We’re thrilled to join the Major League Fishing family of sponsors,” said Builders FirstSource President of Commercial Operations Mike Farmer. “Our partnership with MLF grants us additional exposure to our shared audience – including its talented anglers and passionate fans – and connects BFS with builders, contractors, and professional remodelers across the nation.”
Formed in 1998 and publicly traded on the NYSE, Builders FirstSource is the nation’s premier supplier of building materials and services for professional home builders and remodelers. In January 2021, the company merged with BMC Stock Holdings, Inc. The combined company is a powerhouse in the building products, prefabricated components, and value-added service industry, serving customers both large and small. With approximately 550 locations in 39 states, a market presence in 84 of the top 100 Metropolitan Statistical Areas, and LTM December 31, 2020 sales of $12.8 billion, the resulting company has significant geographic diversity and a balanced end market exposure. Builders FirstSource has a strong track record of investing in innovation, process improvement and growth over more than two decades.