Major League Fishing Delivers Two-Thirds of All Competitive Fishing Viewing Minutes in 2021
Major League Fishing’s Top Telecast in 2021 on CBS Nearly Tripled its Competitor’s Top Telecast on FOX
DENVER, Colo. – For television fans of competitive fishing, Major League Fishing provided the events that nearly 1 million households were watching in 2021. Sixty-seven percent of all minutes of competitive fishing on television were consumed by viewers watching a Major League Fishing event.
- Major League Fishing seen on Outdoor Channel, Sportsman Channel, World Fishing Network, Discovery Network and CBS, delivered 67% of all viewing minutes among competitive fishing programs during 2021.
- Major League Fishing’s No. 1 telecast during 2021 (Dec. 19) was a CBS Sports Spectacular program which delivered more than 928,000 households, surpassing its competitor Bassmaster’s highest-viewed telecast on Fox by +174%.
“Fans watching competitive fishing on television saw the best in the business at Major League Fishing events,” said MLF President and CEO Jim Wilburn. “With two-thirds of all viewing minutes watched focused on MLF events, the networks that cover our events are the best in the business too.”