ORLANDO, Fla. — As expected, urchin baits were all the rage when companies from throughout the fishing industry unveiled their newest products at ICAST 2026. But there was plenty else to get excited about, too.
New baits in every category made their public debuts – not to mention new rods, reels, line, electronics, tools and other accessories. MLF pros past and present showed off their favorite new goodies. From new Rapala CrushCity soft plastics to a new line of 13 Fishing rods designed by Dustin Connell to hard baits from Bill Lewis to Kevin VanDam’s favorite Strike King soft plastics, there was lots to see and learn about. MLF also started the event by partnering with BUBBA to publicly launch SCORETRACKER LIVE® at the ICAST Cup and ended it by announcing a new collaboration with Starlink.
Check out some of the new products and best moments from the show.