Covercraft Expands Sponsorship with Major League Fishing - Major League Fishing
Covercraft Expands Sponsorship with Major League Fishing
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Covercraft Expands Sponsorship with Major League Fishing

Leading Brand Manufacturer of Vehicle Protection Products Named Title Sponsor of Tackle Warehouse Pro Circuit Stop 2 – Lewis Smith Lake
Image for Covercraft Expands Sponsorship with Major League Fishing
March 2, 2021 • MLF • Press Releases

TULSA, Okla.Major League Fishing (MLF) announced today that Covercraft has signed on as the title sponsor of the 2021 MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, Covercraft Stop 2 – Lewis Smith Lake, March 11-14, in Cullman, Alabama. The Tackle Warehouse Pro Circuit is professional bass fishing’s premier five-fish-limit tournament series, showcasing a field of 163 of the top bass anglers in the world competing for up to $135,000 at each regular-season tournament and up to $235,000 at the Tackle Warehouse TITLE, the Pro Circuit Championship. 

“We are thrilled to have Covercraft on board for our second Pro Circuit event on Smith Lake,” said Jim Wilburn, MLF president and CEO. “An active lifestyle is a must in our industry, and Covercraft goes above and beyond to protect the products that matter most to our anglers and our fans. We are looking forward to another fantastic event and to our continued relationship with Covercraft.”

In its 26th season of professional competition and the second year since its acquisition by MLF, the 2021 MLF Tackle Warehouse Pro Circuit will feature 154 two-hour airings on network television, in a run that includes 24 airings on Outdoor Channel and 130 airings on Sportsman Channel, for a total of 308 hours of programming.

“Collaborating with MLF again in 2021 makes complete sense for Covercraft because our audiences are perfectly aligned,” said Jeff Jegelewicz, Director of Marketing at Covercraft. “MLF fans are passionate about the sport and their lifestyles, and they rely on our products to protect the things that move them – their cars, trucks, boats and RVs all benefit from the products we make.”

Since 1965, Covercraft has had a vision of being the most sought-after source for customers seeking to protect their investments, hobbies, adventures and memories. Covercraft products typically associated with MLF anglers and fans include custom-fitted products for pickup trucks like SeatSaver™ seat covers, DashMat® dash covers and UVS100® Custom Sunscreens.

“In addition to the standard vehicle products, Covercraft manufactures a full line of marine and RV covers and accessories through our Carver and ADCO brands, respectively,” said Jegelewicz. “We’re excited about these lines and are looking forward to introducing MLF fans to our marine and RV products in the near future.”

The Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, Covercraft Stop 2 – Lewis Smith Lake event will feature live on-the-water coverage and a two-hour action-packed television show that will premiere on the Outdoor Channel on Sunday, July 18 from 7 to 9 a.m. ET and re-air on the Sportsman Channel this fall. Weigh-ins will be streamed daily and fans can catch live on-the-water action all day Saturday and Sunday, March 13-14 on MLF NOW! at MajorLeagueFishing.com.

For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Covercraft, visit Covercraft.com.