GEICO Returns to Major League Fishing Sponsorship Lineup - Major League Fishing
GEICO Returns to Major League Fishing Sponsorship Lineup
1m • MLF • Press Releases
Bobby Lane Leads Day 1 of Tackle Warehouse Pro Circuit Grundéns Stop 4 at Lake Eufaula
2d • MLF • Press Releases
Bass Pro Tour Set to Visit Harris Chain of Lakes for Favorite Fishing Stage Three Presented by Bass Cat Boats
2d • MLF • Press Releases
MLF Reschedules Phoenix Bass Fishing League Buckeye Division Opener at Ohio River Presented by TINCUP Whiskey
3d • MLF • Press Releases
Abu Garcia College Fishing Presented by YETI at California Delta Canceled Due to Travel Restrictions
3d • MLF • Press Releases
Robert Terkla Joins Prominent MLF Pros at the Wiley X High School Fishing Camp Presented by Tackle Warehouse
3d • MLF • Press Releases
Maiden’s Morgan Wins Phoenix Bass Fishing League on Kerr Lake
4d • MLF • Press Releases
Russell Springs’ Hall Wins Phoenix Bass Fishing League on Lake Cumberland
4d • MLF • Press Releases
Wiley X Summit Cup Presented by B&W Trailer Hitches at Lake Murray Premieres Saturday on Outdoor Channel
4d • MLF • Press Releases
Takahiro Omori Wins 2021 USAA Patriot Cup Presented by Berkley
5d • MLF • Press Releases
Thliveros Wins Toyota Series Event on Lake Seminole
5d • MLF • Press Releases
Lake Eufaula Set to Host Tackle Warehouse Pro Circuit – Grundéns Stop 4 Presented by A.R.E at Lake Eufaula
5d • MLF • Press Releases
California Delta Readies to Host Toyota Series Event
5d • MLF • Press Releases
Smith Wins Toyota Series Event on Lake Dardanelle Presented by Fenwick
5d • MLF • Press Releases
MLF Announces Updated Schedule for 2021 Western Events
1w • MLF • Press Releases

GEICO Returns to Major League Fishing Sponsorship Lineup

Second-Largest Auto Insurer in the U.S. to Be Prominently Showcased at General Tire Heavy Hitters Event
Image for GEICO Returns to Major League Fishing Sponsorship Lineup
March 30, 2021 • MLF • Press Releases

TULSA, Okla. – Major League Fishing (MLF), the world’s premier tournament-fishing organization, today announced that insurance giant GEICO, the second-largest auto insurer in the United States, has resigned a sponsorship agreement with the organization and will be prominently showcased at the upcoming General Tire Heavy Hitters mid-season all-star event.

In the Heavy Hitters event, anglers compete not only to win the tournament but also for massive big bass payouts during each day of competition. Heavy Hitters airs live, broadcasting all six days of competition on the MLF NOW! live stream, which reaches an estimated 300,000+ unique viewers, along with six two-hour television programs which will air each Saturday from July 17 through August 21 on the Discovery Channel in 2021.

“The Heavy Hitters events are always fun and exciting for the fans and anglers,” commented GEICO’s Assistant Vice President of Marketing Bill Brower. “The daily and series competitions showcase great fishing, and GEICO is pleased to continue our longstanding support as a sponsor of Major League Fishing.”

GEICO first became a sponsor of MLF in 2011 and has been a presenting and title sponsor of numerous MLF tournaments in that time period. They’ve also been showcased with the GEICO Selects tournament series, as well as numerous digital offerings at MajorLeagueFishing.com, including the GEICO Full Coverage tournament recap videos.

“Entering their eighth season as a sponsor of Major League Fishing, GEICO has been effective in maximizing our relationship by developing campaigns that engage our fans, members and anglers, both on and off the water,” MLF President and CEO Jim Wilburn said. “Being showcased this year at one of our most prestigious events – Heavy Hitters – ensures that the GEICO brand will remain highly visible to our fans and anglers.”

For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about GEICO, visit GEICO.com.

Watch Live Now!