Hometown favorite Bryan Thrift wins Bass Pro Shops REDCREST Presented by Shore Lunch

Shelby, North Carolina’s, Bryan Thrift dominates REDCREST 2023 to win Bass Pro Tour Championship and earn $300,000 top prize

Bryan Thrift fulfilled his promise as the man to beat on Lake Norman. Photo by Phoenix Moore. Angler: Bryan Thrift.

March 12, 2023 • MLF • Press Releases

CHARLOTTE, N.C. – North Carolina’s own Bryan Thrift caught a five-bass limit Sunday weighing 13 pounds, 10 ounces, to win Bass Pro Shops REDCREST Presented by Shore Lunch at Lake Norman, the Bass Pro Tour championship, and earn the top prize of $300,000. Thrift’s three-day cumulative total of 46 pounds, 12 ounces garnered him the win by a 4-pound, 6-ounce margin over second-place finisher Alton Jones, Jr. of Waco, Texas, who earned $50,000 for his runner-up finish.

Link to Hi-Res Photo of REDCREST 2023 Champion Bryan Thrift
Link to Photo Gallery of Highlights from Day 4 on Lake Norman
Link to Video of Day 5 Highlights from REDCREST 2023 on Lake Norman

“Oh my god, this feels so good,” said an emotional Thrift in his post-game interview. “Two years ago, at Lake Eufaula (in Alabama) I was leading REDCREST going into the final day, and I thought for sure that I had a really, really good chance to win. Then I ended up barely catching a fish the last day … I’ve thought about that tournament for two years.

“This week has been great, but it’s been a tough, trying last two days,” Thrift said. “Luckily, I had one spot that I saved in case I got in a pinch today and it worked out.”

Thrift’s history and experience on Lake Norman played a huge role this week, but Thrift also seemed to be the only angler that “cracked the code” up the river. Numerous anglers would try to go up the river each day to target bass, and each day they would come back down unsuccessful. On Sunday, Thrift went to his spot up the river and that produced four of the five fish in his limit Sunday, likely saving his tournament.

“I never was able to get the big bites that I needed, but the place I was saving up in the river came through for me with the (Z-Man Jack Hammer) ChatterBait,” Thrift said.

Key baits throughout the week for Thrift was the Jack Hammer, a Damiki Underspin with a Damiki Armor Shad, a Fitzgerald Football jig, and an unnamed 5.8-inch swimbait.

“Everything worked as planned,” Thrift said. “I planned to find a place where I could start and catch a decent limit every day, then I’d go run and throw a swimbait and a jig to try to get a couple of big bites.

“I’m just so happy to get this win, on my home lake, in front of all of my friends and family,” Thrift went on to say as he wiped tears from his eyes. “Lake Norman has been awfully good to me over the years.”

The Top 10 pros at REDCREST 2023 on Lake Norman finished:

1^st:          Bryan Thrift, Shelby, N.C., 15 bass, 46-12, $300,000
2^nd:         Alton Jones, Jr., Waco, Texas, 15 bass, 42-6, $50,000
3^rd:         Edwin Evers, Talala, Okla., 15 bass, 41-14, $40,000
4^th:         Jacob Wheeler, Harrison, Tenn., 15 bass, 40-11, $28,000
5^th:         Matt Lee, Cullman, Ala., 15 bass, 40-10, $25,000
6^th:         Casey Ashley, Donalds, S.C., 15 bass, 40-4, $20,000
7^th:         Adrian Avena, Vineland, N.J., 15 bass, 37-3, $18,000
8^th:         Dustin Connell, Clanton, Ala., 15 bass, 36-13, $16,000
9^th:         Randy Howell, Guntersville, Ala., 15 bass, 35-5, $14,500
10^th:       Ott DeFoe, Blaine, Tenn., 15 bass, 34-14, $12,500

A complete list of results can be found at MajorLeagueFishing.com.

Overall there were 82 scorable bass weighing 175 pounds, 10 ounces caught by the final 10 pros Sunday. Throughout the entire five-day event, the 40 Bass Pro Tour REDCREST 2023 competitors caught a total of 1,105 scorable bass weighing 2,321 pounds, 4 ounces.

Pro Casey Ashley of Donalds, South Carolina, earned Sunday’s $1,000 Berkley Big Bass Award with a 5-pound largemouth that he caught on a jig in Period 3. Edwin Evers earned the $3,000 Berkley Big Bass Bonus for weighing in the heaviest bass of the event – a 6-pound largemouth that he caught on the very first day of competition.

Bass Pro Shops REDCREST Presented by Shore Lunch on Lake Norman was hosted by the Charlotte Regional Visitors Authority, Visit Lake Norman and the Mecklenburg County Park & Recreation Department, and showcased the top 40 professional anglers from the 2022 Bass Pro Tour.

Television coverage of REDCREST 2023 Presented by Shore Lunch will be showcased across two, two-hour episodes, premiering at 7 a.m. ET, on Saturday, July 1 and July 8 on Discovery Channel. Starting in July 2023, MLF episodes premiere each Saturday morning on Discovery Channel, with re-airings on Outdoor Channel.

Proud sponsors of the 2023 MLF Bass Pro Tour include: 13 Fishing, Abu Garcia, Ark Fishing, ATG + Wrangler, B&W Trailer Hitches, Bally Bet, Bass Cat Boats, Bass Pro Shops, Berkley, Black Rifle Coffee, Daiwa, Epic Baits, Favorite Fishing, Ferguson, Fox Rent A Car, General Tire, Grundéns, Humminbird, Lowrance, Minn Kota, Mercury, Mossy Oak, Onyx, Power-Pole, Rapala, Star tron, T-H Marine, Toro, Toyota, U.S. Air Force, Yellowstone Bourbon, Yo-Zuri and Zoom Baits.

For complete details and updated information on Major League Fishing and the Bass Pro Tour, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram, and YouTube.