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It’s Big Bass, Big Money on the Small Screen

November 4, 1999 • MLF • Archives

Washington, D.C. Post, Nov. 5, 1999
By: Angus Phillips

Football fans across the land get a look at a brave new world of televised sport Sunday when the Fox Network broadcasts the first live national coverage of a bass tournament.

The purse started big and grew, garnering the attention of national media including
USA Today, “World News Tonight With Peter Jennings” and ESPN and ESPN2. The Millennium tournament’s top prize is $400,000, biggest ever according to Jacobs, but that can grow to $1 million with incentives from event sponsors Ranger, Evinrude, Garmin Electronics, Citgo and Watkins, who is a direct seller of consumer goods.