On June 26, CNBC’s “On the Money” program aired an in-depth segment focusing on the widespread growth of FLW Outdoors and the tournament bass-fishing industry. The cable news station piece also analyzed the concept of FLW Outdoors as a powerful marketing platform – a strategy embraced by the more than 40 FLW Outdoors sponsors that currently represent more than 60 nationally recognized brands, products and services throughout FLW Outdoors tournament trails.
To view the segment or the transcript of the show, click here.
CNBC’s “On the Money,” hosted by Dylan Ratigan, is a nightly look at the world of money. “On the Money” programs are business-focused features that follow the money through everything from breaking news to politics and pop culture to sports.