Image for Wheeler Joins Larew Pro-Staff
24-year old bass fishing phenom Jacob Wheeler (left) and Gene Larew Lures owner Chris Lindenberg close the deal with a handshake, as Wheeler becomes the newest member of Larew's national pro staff. Angler: Jacob Wheeler.
January 7, 2015 • MLF • Archives

Gene Larew Lures announces the addition of Walmart FLW Tour pro Jacob Wheeler to its pro-staff, bringing together one of the oldest names in soft-plastic lures with one of the youngest million-dollar earners along the top tournament trails.

Wheeler, 24, is the 2011 Walmart Bass Fishing League All-American and 2012 Forrest Wood Cup champion. He’s earned more than $886,000 with FLW alone.

Jacob Wheeler is off to a good start with Larew baits, catching his biggest bass ever this week, a 12 1/2 pounder, while punching a Biffle Bug Jr. around pads 
in Florida.“Jacob has a lot of reasons to be sporting that grin of his that's as big as the flat bill on his cap; he's had an amazing start to his career,” says Gene Larew owner Chris Lindenberg. “While we of course like what we see in his fishing skills, I can honestly say that we like even more the Jacob Wheeler person we've come to know better in recent months.

“He's a humble young man that is quick to credit his success to life lessons learned from a hard-working family that struggled to make it through tough times, and who's been giving back ever since to his loving parents who taught him to fish,” Lindenberg adds.

“As a bass-fishing fanatic, I knew about Larew, and of course the brand's relationship with legendary angler Tommy Biffle, but I didn’t know the folks behind the company name," Wheeler says. “When Upshaw [fellow Tour pro Andrew Upshaw] introduced me to Chris and his team at ICAST last summer, I felt right at home. Larew is a great fit for me and my fishing style.

“Larew has a history of great products, but what they have introduced through innovation in recent years is proof that these guys really 'get it,’” Wheeler adds. “As a result, I’m expecting great things to continue to come and a shared success throughout my 2015 season and beyond.”

Larew's Chris Lindenberg (left) and pro angler Jacob Wheeler check out Larew's flagship lures, the Salt Craw, fresh out of the mold at the company's headquarters in Tulsa, Okla.