Lew’s, an industry-leading designer of fishing rods, reels, apparel and accessories, has renewed its sponsorship with FLW for 2016. Terms of the agreement were not disclosed.
“FLW anglers are our foundation and I am honored to support them,” says Lew’s CEO Lynn Reeves. “We are excited about the continued partnership with FLW and look forward to a great year.”
As part of the sponsorship agreement, Lew’s will receive exposure across multiple FLW platforms, including FLWFishing.com, all tournaments and expos, social media channels and FLW Bass Fishing magazine. Lew’s also will be featured at a 100-yard casting lane at select FLW Expos – a new addition for fans in 2016. Lew’s products will also be available to FLW members for monthly giveaways.
“FLW is proud of our relationship with Lew’s and the commitment that we share to the sport of professional bass fishing,” says Trish Blake, president of marketing at FLW. “Lew’s products are favorites among tournament anglers in all of FLW’s circuits, making our partnership a natural fit.”
Entering its third year of sponsorship with FLW, Lew’s will continue to offer the popular Lew’s Speed Fishing Awards Program, a contingency program for FLW Bass Fishing League (BFL) anglers. As the rules stipulate, Lew’s will award $250 in cash or a $500 gift certificate for Lew’s products to the winning boater and co-angler in each BFL qualifier and super tournament providing he or she meets contingency requirements. If a Lew’s Speed Fishing Awards angler doesn’t win, the highest finisher placing in the top 20 has the choice of $125 in cash or a $250 gift certificate.
At the end of the 2016 season, a Lew’s Speed Fishing Awards Angler of the Year winner will be chosen based on points earned throughout the season and awarded a $1,000 gift certificate. BFL Ozark division angler Dennis Berhorst of Holts Summit, Mo., was the 2015 Lew’s Speed Fishing Angler of the Year.
To be eligible, anglers must own Lew’s rods and reels manufactured after 2013 and have them registered with Lew’s.
To learn more, or to register for the program, visit lews.com