Reese Fishing adds Jones Jr. to pro staff

AUBURN, Calif. – Long known as one of the premier promoters and businessmen among the professional bass fishing community, 2024 Bass Fishing Hall of Fame inductee Skeet Reese has once again proven that he has the vision to think long-term when it comes to business. In April of 2024, Reese announced the startup of Reese Fishing, a company that would produce premium fishing rods at extreme value to the consumer.

With extensive career accomplishments, Reese holds the cachet to solely and effectively promote his company. However, being one to think big picture, Reese sought to bring other anglers in to help further expose the brand.

To accomplish that, Reese Fishing has added Waco, Texas, pro Alton Jones Jr. to the Reese Fishing pro staff. Jones, a three-time winner in his career, including a Bass Pro Tour victory at Lake Fork in 2022 and the 2023 General Tire Heavy Hitters win, brings many attributes to the brand that Reese appreciates.

Reese said he’s been impressed with Jones as he’s watched his career develop. 

“Junior has deep roots in the sport, having grown up in it,” Reese said. “I have always been impressed with how he approaches the water and the competition, and he handles his business off the water as well.

“Junior has proven himself as one of the hottest and most progressive young anglers out there and he continues to produce results on the water,” Reese continued. “His work ethic in promotions, social media and video content are also very impressive, and he’s proven his reach with great social media followings and results whenever he is in front of people. He absolutely fits the mold of Reese Fishing, and I am very excited to have him on the team.”

Jones said that being able to work more closely with Reese was something he had to consider when the opportunity presented itself. 

“Skeet is obviously a true legend in professional bass fishing circles; I’ve watched him throughout the years and looked up to him as a competitor,” he said. “But I’ve worked with him and another sponsor and was so impressed with his business acumen and the way he conducts himself in business that I saw this as an opportunity to promote a growing brand from its inception but also as a way to learn from the best.”

 He explained that he wouldn’t have signed without confidence in the product as well.

“He sent me some of the rods to try before I committed, because I wanted to make sure I could be competitive with them in my hands,” he said. “I fell in love with what he’s done with the Next 1 series, which are amazing and a tremendous value, but the soon-to-be-released Next 2 rods are some of the most amazing rods I’ve ever fished with. They have unique features from the grips to the handles and reel seats that Skeet has designed, and they are truly one of the best feeling and most durable rods I’ve ever fished with. I am proud to represent Reese Fishing and to fish with these rods — they are Next level.”

Along with promoting Reese Fishing, Jones will also represent KastKing reels, the company that produces and markets Reese’s signature reels.