MINNEAPOLIS – For the sixth time in as many years, Wal-Mart and FLW Outdoors will collaborate to bring children and parents together for a rewarding day of fun in the sun through Take a Kid Fishing. The nationwide program, designed to help parents show their children the basics of fishing, will take place at all Wal-Mart stores across the country June 7.
“Through Wal-Mart’s Take a Kid Fishing, parents can introduce their children to an activity that the entire family can enjoy,” said Tom Coughlin, executive vice president and vice chairman, Wal-Mart Stores Inc. “It’s a great way for families to spend quality time together and enjoy a fun and relaxing activity that everyone can participate in for a lifetime.”
Take a Kid Fishing features a variety of fishing activities for children and their families, including a scavenger hunt through the store for clues needed to solve a Take a Kid Fishing puzzle, casting games to learn a few fishing basics and a reeling contest where kids race against the clock to see how fast they can reel in their catch. Each child who completes all activities will receive an official Take a Kid Fishing angler’s license and a kid-friendly tackle box filled with goodies from event sponsors, while supplies last.
This year Wal-Mart and FLW Outdoors have partnered with numerous sponsors for Take a Kid Fishing, including Abu Garcia, Act II/Jiffy Pop, Banana Boat, Berkley, BFGoodrich Tires, Castrol, David Seeds, Eagle Claw, Energizer, Excalibur, EverStart Batteries, Field & Stream, Frito-Lay, Fujifilm, Land O’Lakes, Maxwell House, Pedigree, Rubbermaid, 7 UP, Shop-Vac, Skippy, Snickers, Stanley, Water Works Wonders and Zebco.
“Fishing is a sport that crosses generational and demographic lines and draws 55 million people to the water each year,” said Christine Creed, vice president of marketing and sales for FLW Outdoors. “Take a Kid Fishing is an excellent opportunity for sponsors to reach Wal-Mart customers, many of whom are America’s anglers.”