MINNEAPOLIS – Oh Boy! Oberto® Beef Jerky has reinforced its commitment to professional fishing with it’s new 2005 sponsorship contract, FLW Outdoors announced today. The maker of America’s No. 1 favorite jerky became the “Official Beef Jerky” of the Wal-Mart FLW Tour in 2004 when it joined the FLW Outdoors sponsorship team.
Oh Boy! Oberto Beef Jerky has been making high-quality meat snacks for more than 85 years. The company slogan – “Have Fun!” – exemplifies the experience that more than 52 million anglers in the United States have each year out on the water. The convenient, ready-to-go snacks are perfect for people with on-the-go lifestyles and families who love the outdoors.
“We have been able to reach a very loyal consumer base through our partnership with FLW Outdoors and are committed to our involvement in professional fishing,” said Mick Tyler, vice president of marketing for Oh Boy! Oberto Beef Jerky. “The Wal-Mart FLW Tour is family-oriented and allows us to reach our target market that includes families who are on the go.”
During the 2005 season, a NASCAR-style Ranger boat that prominently displays the Oh Boy! Oberto Beef Jerky logo will be used during the final two days of FLW Tour events. Through its sponsorship, Oh Boy! Oberto Beef Jerky will also be able to use the “Official Sponsor of FLW Outdoors” logo on its packaging. Additionally, the company will have a presence at the Family Fun Zone, where it will offer fans samplings of its latest products.
Oh Boy! Oberto Beef Jerky will sponsor all of FLW Outdoors’ tournament trails, which include the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend walleye anglers.
Bill Petrowiak, vice president of marketing and communications for FLW Outdoors, said: “Oh Boy! Oberto Beef Jerky has been an excellent partner, and its family-oriented goals are in line with what FLW Outdoors continues to promote. Oh Boy! Oberto Beef Jerky offers quality products to hardworking families who spend quality time together in the outdoors. We are proud to have them as a sponsor and look forward to strengthening our relationship.”
Oh Boy! Oberto Beef Jerky is manufactured by Oberto Sausage Company. For more information about Oh Boy! Oberto Beef Jerky, visit www.ohboyoberto.com or call (877) 453-7591.
FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart serves as the title sponsor of FLW Outdoors as it has since 1997. For a complete list of FLW Outdoors sponsors and more information about them, please visit FLWOutdoors.com’s sponsor page. For more information about FLW Outdoors, browse this Web site or call (270) 252-1000.