Wet Ones announced today that it will sponsor a professional angling team, set to compete in FLW Outdoors tournaments in 2005. FLW Tour, EverStart Series and Bass Fishing League veteran Brennan Bosley will compete in the upcoming season as a member of Team Wet Ones.
In July, Wet Ones announced its partnership with FLW Outdoors, the world’s leading marketer of competitive fishing. To enhance its sponsorship program, Bosley will compete along various FLW Outdoors tournament trails from a Wet Ones-branded Ranger boat.
Wet Ones will market itself in the upcoming tournament season to the nation’s more than 52 million fishing enthusiasts who are known for their loyalty to FLW Outdoors sponsor products.
Bosley, a Benton, Ark., native and FLW Outdoors tournament competitor since 1999, will compete as a Wet Ones pro on the Wal-Mart FLW Tour in 2005. In 2002, Bosley took first place in a Wal-Mart BFL Ozark Division event held on Table Rock Lake. His largest paycheck came when he finished in seventh place at the FLW Tour event held on Kentucky Lake this past May. Bosley has finished in the top 10 five times in his young career and has earned over $62,000 fishing 45 FLW Outdoors tournaments.
“Sponsor backing is critical to a professional fisherman’s lifestyle and career,” Bosley said. “I am proud to be a Wet Ones angler, and I look forward to representing them in the 2005 season.”
Wet Ones joins an expansive group of top-shelf brands giving their support to the family-oriented sport of fishing, helping to catapult professional angling into the American mainstream.
“We look forward to sponsoring FLW Outdoors and expect our professional team to be an integral part of our sponsorship program,” said Kim Kuhljuergen, marketing manager for Wet Ones. “We’re eager to watch Brennan compete on the FLW Tour, and we’re confident his enthusiasm is a perfect match for families who enjoy the outdoors.”
The Wet Ones brand will be visible on the FLW Tour, EverStart Series, BFL, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.
Wet Ones’ announcement marks its first sponsored angling team, with Bosley participating as the single representative. Bosley can be seen on tournament waters in a specially designed, NASCAR-style Ranger boat.
“The professional angling team has been a successful component of our program for several of our sponsors,” said Bill Petrowiak, vice president of marketing and communications for FLW Outdoors. “We’re convinced Wet Ones will find it beneficial to their sponsorship program as well.”
Wet Ones, a Playtex Products Inc. company, offers a variety of towelettes including Wet Ones Hands & Face, Wet Ones Kids, Ultra Wet Ones and Wet Ones Flushables. Playtex Products is headquartered in Westport, Conn.
Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com’s sponsor page.
For additional information about Wet Ones and its products, visit Playtexproductsinc.com. For more information about FLW Outdoors, browse this Web site or call (270) 252-1000.