FLW Re-Signs BRP to Multi-Year Agreement

Evinrude to launch lucrative contingency program for BFL anglers

FLW announced today that BRP’s Evinrude brand has re-signed a multi-year agreement to remain an official outboard engine sponsor, marking its 15th consecutive year as a sponsor of FLW. Financial terms of the agreement were not disclosed.

The Evinrude brand will receive exposure and have prominent presence across all of FLW’s platforms, including FLW tournaments and Expos, the FLW television program, FLW Bass Fishing magazine, FLW’s social media outlets and FLWFishing.com.

“FLW is proud to continue its longstanding partnership with Evinrude,” says Trish Blake, FLW president of marketing. “Evinrude’s dedication and support to tournament bass fishing are unparalleled.”

As part of the sponsorship agreement, Evinrude will launch a contingency awards program for boaters competing in the Walmart Bass Fishing League (BFL). To participate, an angler must be the owner of a 2012 or newer 90- to 250-hp Evinrude E-Tec outboard engine. All contingency payouts will be administered by FLW, allowing for immediate payouts at each tournament.

Prizes are as follows:

• $300 to the highest participating finisher in each qualifying tournament
• $1,000 to the highest participating finisher in each of the six Regional events
• $5,000 to the highest participating finisher at the BFL All-American; $1,500 to the second-highest participating finisher at the BFL All-American; $1,000 to the third-highest participating finisher at the BFL All-American; $500 to the fourth-highest participating finisher at the BFL All-American

“BRP and the Evinrude brand are proud to announce this multi-year sponsorship renewal with FLW, the premier professional sports organization that has set the standard for competitive fishing,” says Christopher Berg, global director – marketing and strategic planning at Evinrude. “We share a passion for the sport, the anglers and the entire industry that FLW helps promote. FLW affords us the unique opportunity to showcase the unrivaled power, bold, breakthrough design, and unmatched lifetime value of our new Evinrude E-TEC G2 outboards to passionate anglers, from amateur to pro, across the country.”

BRP's Evinrude engine lineup from 3.5 to 300 hp offers customers superior value across a full range of applications. Outboards are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at EvinrudeNation.com, and customize your Evinrude E-TEC G2 engine at ChooseYourETEC.com. Follow Evinrude on Facebook at facebook.com/brpevinrude.