FLW Re-Signs Mercury Marine, MotorGuide
Iconic brands extend partnership with world's largest tournament-fishing organization
FLW announced today a sponsorship renewal with the Brunswick Corporation to continue to promote the Mercury Marine outboard brand and MotorGuide trolling motors. Mercury, a Wisconsin-based company, has served as one of two official outboard sponsors of FLW since 2011. Financial terms of the agreement were not disclosed.
“FLW and Mercury Marine, along with MotorGuide, share a longstanding partnership together,” says Trish Blake, FLW president of marketing. “We look forward to continuing to showcase these powerful brands to the millions of engaged FLW fans, anglers and consumers.”
As part of the sponsorship agreement, both Mercury and MotorGuide will continue to offer contingency awards to FLW Bass Fishing League (BFL) competitors. Mercury will award $1,000 to the winning boater in each qualifying tournament, two-day Super Tournament and the All-American if the winner is the original registered owner/first purchaser of a 2014 or newer 115- to 250-hp Mercury outboard. MotorGuide will award $500 to the winning boater if he or she is the original registered owner/first purchaser of a 2014 or newer MotorGuide trolling motor.
“Mercury is pleased to again partner with FLW to fuel the love of fishing and boating held by millions of Americans," says Michelle Dauchy, chief marketing officer at Mercury Marine.
Mercury Marine and MotorGuide will be featured across all of FLW’s media platforms, including the weekly FLW television program, which can be viewed on the NBC Sports Network, World Fishing Network and the Pursuit Channel, along with FLW’s websites, social media channels and FLW Bass Fishing magazine. Mercury and MotorGuide will also have the opportunity to display products, promote its pro-staff anglers and provide promotional offers to fans at the FLW Expos, held in conjunction with the Walmart FLW Tour.
For more information, visit MercuryMarine.com, MotorGuide.com and Brunswick.com.
Follow FLW: