In the battle for brand awareness Timex and Wrangler stand victorious according to the 1999 Fairchild 100 consumer brand awareness survey. Timex reigns number one as the most recognized fashion brand in the U.S. Wrangler placed 38 on the survey, which monitors brand awareness, familiarity and preference among fashion consumers.

Larry Gilbert, key accounts sales manager at Timex, had this to say about their first number one finish, “We are very proud of this accomplishment and want to thank everyone at Operation Bass for the added exposure Timex is getting with the FLW Tour.” Timex also was ranked number one in the Watches/Jewelry category, number one in Female Teens category, number two in the Women age 31-49 category, and number one in the Upper-income (household income of $100,000 or more, dual income; $70,000 or more, single income) category.

Both Timex and Wrangler are sponsors of the Wal-Mart FLW Tour, EverStart Batteries Series and Red Man Tournament Trail,
The Fairchild 100, a biennial survey commissioned by WWD (Women’s Wear Daily) and compiled by the custom services division of The NPD Group, monitors consumer awareness, familiarity and preference for brands within the fashion industry.