FLW Outdoors unveils ‘Look for the Hook’ Sweepstakes

Nearly $100,000 in prizes to be awarded throughout March 13-April 30 contest

FLW Outdoors is proud to announce the March 13 kickoff of the nationwide “Look for the Hook” Sweepstakes. Throughout the 49-day contest, participants can win daily “instant winner” prizes on FLWOutdoors.com by simply submitting UPC codes from a variety of qualifying sponsor packaging. Daily prize “instant winner” giveaways include authentic Wal-Mart FLW Tour pro angler jerseys, annual FLW Outdoors memberships, official die-cast replicas of FLW Tour sponsor-team Ranger boats as well a variety of FLW Outdoors apparel.

In addition, everyone who participates in the contest, whether they are an “instant winner” or not, will be eligible to win (via a random drawing) one of five all-expense-paid trips for two to the 2006 Wal-Mart FLW Tour Championship in Birmingham, Ala., slated for Logan Martin Lake, Aug. 2-5. Each first-place prize is valued at $2,000.

But that’s not all. One of the five first-place prize contestants who wins a trip to the 2006 FLW Tour Championship will also walk away with the grand prize – a brand new Chevy Tahoe and Ranger Comanche boat-and-tow package outfitted with Berkley fishing gear worth approximately $83,000.

How to play

To learn if you’re an instant winner, simply go to FLWOutdoors.com beginning March 13 and enter the UPC code of any one of 121 qualifying sponsor products in the “Enter Code” box on the “Look for the Hook” Sweepstakes homepage. You may enter online as often as you wish. However, you must have a unique UPC number from a different participating product for each online entry. For example, you may type in the UPC code from a 24-ounce box of Kellogg’s Cheez-Its in the “Enter Code” box and then type in a second UPC code from a different qualifying sponsor product. But you can’t type in the UPC code from the same product twice.

While there is a limit of one online entry per unique UPC code/product, duplicate UPC codes can be cut out and mailed to the “Look for the Hook” Sweepstakes, PMI Station, P.O. Box 3563, Southbury, CT 06488-3563 for additional chances to win. See complete rules here.

Grand prize rules

During the 2006 Wal-Mart FLW Tour Championship on Aug. 5, 2006, five first-place prize winners will also have an opportunity to win the grand prize – a brand new Chevy Tahoe and Ranger Comanche boat outfitted with Berkley fishing gear. Each finalist will randomly draw an ignition key that may or may not start the grand prize tow vehicle. Each key will have a tag with a number, one to five, that will determine the order in which the finalists will try their keys. Only one of the five keys will start the ignition. After all five finalists have received their ignition keys, each finalist will have a turn trying to start the grand-prize tow vehicle. The finalist whose key starts the prize tow vehicle is the grand-prize winner.

Remember, the “Look for the Hook” Sweepstakes begins Monday, March 13, at 12:01 a.m. Eastern time. So don’t delay. Look for the “hook” on sponsor packaging and start collecting those UPC symbols today!