Lowrance, FLW Extend Partnership - Major League Fishing

Lowrance, FLW Extend Partnership

Lowrance to remain official electronics brand through 2020
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February 15, 2018 • MLF • Archives

FLW and Lowrance, a world-leading brand in marine electronics since it invented the first consumer sonar device in 1957, announced today a multi-year sponsorship agreement that will extend through the 2020 FLW tournament season.

Partnered with FLW since 2006, Lowrance will remain the exclusive marine electronics, sonar and GPS provider of the tournament-fishing organization. The brand and its product lineup will receive premium exposure at all tournaments and outdoor expos, as well as custom content across FLW’s media platforms, including FLWFishing.com, FLW Bass Fishing magazine and the Emmy-nominated "FLW" television show. The 2018 YETI FLW College Fishing National Championship on the Red River in Shreveport, La., will also be presented by Lowrance.

“Simply put, our anglers, staff and fans rely on Lowrance products for success on the water,” says FLW President of Marketing Trish Blake. “Lowrance is the clear leader in the marine electronics industry, and we are proud to announce our continued partnership. They have certainly demonstrated their commitment to FLW and the sport of professional bass fishing, and we look forward to working together to build upon our previous successes.”

The deal comes on the cusp of the release of Lowrance’s highly touted new HOOK2 series of fish finders/chart plotters. At the heart of the world’s easiest-to-use HOOK2 fish finder/chart plotter series is Lowrance Autotuning sonar – a new, game-changing solution that actively corrects sonar settings for the clearest underwater view. Now, anglers can spend more time fishing and less time making manual adjustments to their sonar settings. Most models will also feature full navigational capability and pre-loaded, high-detail mapping. The HOOK2 includes features and functions normally found on high-end electronics, at prices that are accessible for a wide range of anglers.

“Lowrance’s commitment to the FLW Tour and college programs goes way beyond our terms on the sponsorship agreement,” says Gordon Sprouse, marketing director for Lowrance. “Because these competitive anglers depend on Lowrance, we also make sure we have our service crews available to provide the support they need to be successful and safe on the water. The HDS Carbon fish finder/chart plotter displays best-in-class performance for sonar, mapping and ease of use, and we are proud to showcase our electronics with some of the best anglers in the world on the FLW Tour.”

Approximately 1 million Lowrance products are sold every year, and the Lowrance brand has become associated with more innovations, new patents and distinctions than any other brand in the marine electronics industry. The Lowrance brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world's largest marine electronics company, and is the parent company to leading marine electronics brands Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

For more information on the HOOK2, the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit lowrance.com.