Tyson Foods powers every stop on Wal-Mart FLW Tour with money fish

World’s largest protein provider ups ante at Wal-Mart FLW Tour Championship with $150,000 power bass

Tracy Adams was one of only three anglers to bring in more than 12 pounds on day one. He easily outfished bracket-mate Dave Lefebre, sprinting ahead by more than 8 pounds. Photo by Jennifer Simmons. Angler: Tracy Adams.

January 12, 2006 • MLF • Archives

SPRINGDALE, Ark. – Tyson Foods announced today that they are powering the Wal-Mart FLW Tour hook, line and sinker by releasing a total of 23 money fish into the seven participating lakes along the 2006 FLW Tour. The first chance for anglers to cash in on this new and exciting program will occur at the first stop on the FLW Tour, which begins Wednesday, Jan. 18, at Lake Okeechobee in Clewiston, Fla.

“We set out to inject some power into the FLW Tour and look forward to seeing the anglers rise to the occasion at each stop,” said Bob Corscadden, Tyson’s senior vice president and chief marketing officer. “Additionally, the $150,000 `Power Bass’ at the tour championship will bring a whole new level of excitement to the event.”

Tyson, in conjunction with FLW Outdoors, will release three tagged fish at each of the first six stops on the FLW Tour – Lake Okeechobee in Clewiston, Fla., Jan. 18 – 21; the Chevy Open on Lake Murray in Columbia, S.C., Feb. 8 -11; Pickwick Lake in Florence, Ala., March 1 – 4; the Wal-Mart Open on Beaver Lake in Rogers, Ark., April 5 – 8; Kentucky Lake in Benton, Ky., May 10 -13; and Lake Champlain in Plattsburgh, N.Y., June 21 – 24 – and four tagged fish plus a “Power Bass” at the Wal-Mart FLW Tour Championship on Logan Martin Lake in Birmingham, Ala., Aug. 2 – 5.

“Tyson is certainly adding an intriguing twist to every FLW Tour stop,” said Charlie Evans, president and CEO of FLW Outdoors. “Our pro and co-anglers are excited to hook the tagged fish and bring home some additional cash.”

Building up excitement to the power bass

This year, Tyson wanted to give both anglers and fishing fans another reason to anticipate each stop along the FLW Tour. Any pro or co-angler competing on the tour will have the opportunity to catch a tagged fish. The winner(s) will be announced during the weigh-in at the end of each day. At Lake Okeechobee, the tagged fish will each be worth $1,000. But as the competition goes on, the stakes get higher. At each location, Tyson will increase the value of each tagged fish by $1,000. By the end of the tour – at the championship on Logan Martin Lake – the tagged fish will each be worth $7,000. During the FLW Tour Championship, participants will have the chance to bring home $150,000 if they can hook the “Power Bass.” The tagging process is designed to be painless with the tag dissolving after a short period of time. In addition to the money fish, Tyson sponsors the following anglers: Jim Moynagh, Alfred Williams, Tracy Adams and co-angler Pam Wood.

As the world’s largest provider of chicken, beef and pork, Tyson Foods is proud to be involved in an event where the anglers’ endurance is supported by protein’s long-lasting energy. Nothing delivers the strength they need to bring home the “Power Bass” as effectively as protein.

Coverage of the FLW Tour will be broadcast on FSN as part of the “FLW Outdoors” television program. “FLW Outdoors” airs Sundays from 11 a.m. to noon ET.

For more information and a complete schedule of events please browse this Web site or visit www.tyson.com.

About Tyson Foods

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Ark., is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the “Powered by Tyson™” strategy. Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the United States and more than 80 countries. The company has approximately 114,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.